Following the continued success of its five existing venues, DP Leisure (DPL), operator of the 360 Play children’s entertainment centre brand, has announced that it will open a sixth UK site in 2017, this time in the town of Farnborough.
Already firmly established as a leading brand name within the UK’s children’s entertainment centre sector, with sites in Milton Keynes, Stevenage, Leicester, Basildon and most recently Redditch, the newest 20,000sq.ft 360 Play unit will be located in the Meads Shopping Centre.
The opening of 360 Play Farnborough is scheduled for late 2017. Once again, the design and master planning of the project will be carried out by DP Associates (DPA), the sister company to DP Leisure, which will project manage the build.
The new centre site will be home to all the classic 360 Play elements, which have proved popular with families with young children over the years.
Pre-manufacturing of many of the key play elements and structures that will be accommodated within the new location is already underway in workshops at DPL’s headquarters in Milton Keynes.
Among the key attractions will be a three-storey play structure, family bumper cars and a carousel. The rides are being supplied by specialist Italian manufacturer IE Park/Soli Bumper cars, which has supplied the same attractions to all the previously opened centres.
Additionally, the 360 Street creative play zone – a key feature at all 360 Play sites – will once again be made up of individual play units such as a fire station, supermarket, pizza parlour, vets, car garage and dressing up shop.
360 Play Farnborough will also incorporate some new elements yet to be announced, along with a party zone offering a dedicated area for children’s parties.
“The town centre location is, like our recently opened Redditch site, a move away from our more familiar type of site on leisure parks but we are confident it will be another successful venture,” said DPL founder and managing director, Duncan Phillips.
