Aldar enlists PepsiCo
Aldar, Abu Dhabi’s leading property development investment firm, has signed an exclusive long-term supply and sponsorship agreement with US-based PepsiCo.
Under the terms of the five-year deal, PepsiCo will become the exclusive supplier of beverages and snacks for Ferrari World Abu Dhabi, the world’s largest indoor theme park, which will open to the public on October 28, 2010.
This is the first agreement to take place under the Aldar Partnership Programme. Launched earlier this year, the programme is the first of its kind in the UAE, offering partners value and investment benefits from one or more of Aldar’s developments across the residential, commercial and leisure sectors in Abu Dhabi.
Commenting on the agreement, Areej Al Naqbi, director of strategy and business development at Aldar, said: "This is not a standard sponsorship deal. It is an alliance, a partnership between Abu Dhabi’s largest developer and one of the premier food and beverage companies in the Middle East who have joined together to share their vision of growth and sustainability."