Interactive attractions powerhouse Alterface Projects and the animation and media masters at Pure Imagination Studios announced a ground-breaking new partnership during the IAAPA Attractions Expo in Orlando last week.

Over recent years, Alterface and Pure Imagination have worked together on various world-class attractions including Six Flags’ newest and most thrilling interactive dark ride: Justice League: Battle for Metropolis (design by Sally Corporation) and Dragons Wild Shooting, the family favourite attraction located in Lotte World, Seoul (design by The Hettema Group).

For the last year, both companies have also been working on an exciting new interactive, media-based attraction. This attraction will open in the Middle East at the end of this year, and feature an entirely new type of interface for interactive dark rides.

Due to the success of these collaborations, Alterface Projects and Pure Imagination Studios can now leverage their proprietary technologies and patents to develop the most sophisticated, real-time experiences possible today in location-based entertainment.

Benoit Cornet, CEO Alterface, explains: “Interactive systems and media content have quickly become the perfect match to deliver memorable experiences to theme parks. Thanks to their proprietary methodology to use real time gaming engines, Pure Imagination has proven countless times their immense talent to turn a great idea into a fantastic experience that takes visitors beyond the media.”