Alton Towers is to launch a new attraction based on the much-loved children’s books by David Walliams.
Partnering with the best-selling author, Alton Tower’s is already working on The World of David Walliams attraction, which is located near the park’s Cloud Cuckoo Land.
The David Walliams’ zone is to comprise of a “ground-breaking” attraction centred on the author’s popular characters.
Speaking about the Alton Towers project, Walliams said: “It’s a huge thrill for some of my favourite characters to be getting their own attractions at Alton Towers.
“I can’t wait to experience them for myself, and from all the work that has gone in I think people are going to love it. All will be revealed next year,” Walliams added.
James Walker, marketing director, said the theme park is: “Delighted to be able to announce our partnership with David Walliams on what promises to be a hugely exciting addition to Alton Towers Resort in 2020.
“David’s books have really captured the imagination of Britain’s children and their families. So, it’s a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation’s favourite theme parks,” continued Walker.
The World of David Walliams is due to open in spring 2020.