Animalive, the IAAPA award-winning live character animation firm, has opened a new US field office, as the group continues to expand its global reach.

UK-based Animalive recently appointed Michael Goss, former vice-president of sales and marketing for FEC Holding, as sales director in the US. He will spearhead the company’s operations across the Atlantic, working from a newly-opened office in Austin, Texas.

Animalive CEO Ali Kord said: "We have seen exceptional level of interest in our unique technology across North America. Michael’s strong leadership, knowledge and expertise will be a great addition to our existing European sales team and will help drive Animalive’s growth strategy and global expansion."