In BALPPA’s Budget submission, the group argued for a targeted five per cent reduction in VAT for visitor attractions and accommodation to help boost growth.

"This is a missed opportunity to promote British tourism and to create much needed boost in employment," Dawson said. "Amidst all the depressing content of his Budget, the chancellor could have included a measure that would have provided a genuine green shoot by stimulating an industry that is capable of playing a major role in moving our economy in the right direction."

"More importantly the forecast in our independent study clearly shows it could have create up to 23,000 new jobs," he continued. "This is particularly beneficial when we are hearing of job losses on a daily basis and un-employment is at its highest level for over a decade."