Organised in partnership with VisitBritain, Best of Britain and Ireland is comprised of a two-day trade-focused event, Best of Britain and Ireland Travel Trade Forum, followed by the consumer showcase, Best of Britain and Ireland, bringing the best of the tourism offering in England, Ireland, Scotland and Wales direct to the consumer.

Rob Mackenzie, managing director of Best of Britain and Ireland organisers, BOB Events, confirmed that the show will take place on March 18-21, 2010.