BoldMove, creators of media-based attractions, has announced a new concept for family indoor entertainment centres – Houba World, Marsupilami’s Great Adventures.

BoldMove has teamed up with Mediatoon Licensing, part of the French and Belgian Media Participations Group, to develop the spectacular new indoor concept. Mediatoon Licensing manages the IP of many much-loved cartoon characters, including Spirou, Lucky Luke and Marsupilami.

Houba World enables guests to immerse themselves into an exotic world of the Marsupilami family. Visitors of all ages can enjoy the experience of climbing rocks, exploring temples and forests, visiting the 4D cinema and other challenging experiences.

The centre spans 3,000 sq. mt. and features a BoldMove Smash & Reload dark ride with adjusted gameplay and temple theming. 15 attractions can be located within the tropical forest, temples and rock formation décor, alongside a themed restaurant and an extended retail area.

Jerome Leclercq, CEO at Mediatoon Licensing, commented on the new concept: “It is an exciting journey to develop such a high-level indoor attraction park featuring our beloved Marsupilami family. The IP is already a great success in merchandising with 50 partners and more than 500 products available. A new CG animated series is in development.

“We are pleased that BoldMove is helping us to dive further into the Location-Based Entertainment world, bringing the characters closer to everyone’s heart and allowing a bonding and immersive experience. The BoldMove team captured the spirit of our IP into a well-balanced mix of attractions with the most suitable technologies to enrich visitor experiences. We look forward to the roll-out of the concept and our further cooperation in the leisure industry,” Leclercq added.