BoldMove Nation, creators of Happier Worlds for leisure, tourist and retail venues, has launched Houba City, a new Urban Experience Centre (UEC) designed to address the needs of the entertainment industry in the wake of the pandemic.
Houba City is home to a series of innovative attractions, including mixed reality, AR and VR. The attractions combine an engaging storyline and characters, designed to immerse guests in a themed environment.
BoldMove launched Houba City in partnership with Mediatoon Licensing, providers of a range of comics and manga for consumer products, theme parks and family entertainment centres.
Houba City is the first UEC and is available in a new flexible and scalable pop-up format. It comprises of 12 media-based attractions and extends for 1200 – 1500 square metres. The scale can be increased or decreased to cater for the unique spatial requirements of shopping centres, theme parks and other venues.
Benoit Cornet, CEO of BoldMove Nation, said: “With Houba City we offer the ideal mix of fun, action and personal growth.
“We re-activate people with new but proven technologies, challenging and stimulating them in the most engaging way,” Cornet continued.