Exhibitors and visitors booking early for EAG International 2012 will enjoy the most favourable prices, the most convenient locations and be in a position to fully enjoy all that the UK amusement and gaming trade show has to offer.

In common with many great cities, London has a bewildering array of hotel accommodation – over 100,000 rooms to be precise, and rising fast. From large to boutique, from historic to modern, and from modest to the last word in luxury, the UK capital offers them all.

In common with many historic great cities, London is also congested, and travel around the city can be both tiring and time consuming.

For the business traveller, location is everything. One of the main reasons behind BACTA’s original selection of London ExCeL as the venue for EAG International 2012 was the desire to deliver a comfortable and stress-free experience for both exhibitors and visitors.

EAG International chairman, Martin Burlin explains: "The area around ExCeL is benefitting from the huge shift in focus from west to east side of London that is currently taking place.

"The ExCeL campus is about business and now offers six hotels: the Crowne Plaza Docklands, the Novotel, Ramada Hotel and Suites, the Premier Inn, the Ibis London ExCeL and Aloft London ExCel, offering a combined total of 1,400 rooms."

Burlin added: "A further 1,900 rooms may be found within a short walking distance. In total, there are over 10,000 rooms within 20 minutes of ExCeL. The area has benefitted from a £3.5bn (US$5.5bn) infrastructure overhaul, making it readily accessible by air, road and public transport.

"For the majority of visitors – and certainly for exhibitors – it makes perfect sense to stay nearby."

The EAG International team has been checking the availability of hotel rooms and noted that the good deals are disappearing fast. ExCeL’s proximity to Canary Wharf, one of Europe’s most rapidly growing financial centres, entertainment hotspots, and the 2012 London Olympics have put unprecedented pressure on hotel accommodation, the group said.

In an effort to help delegates and exhibitors secure the most attractive accommodation deals, the EAG International Expo website lists hotels within the vicinity of ExCeL, by classification, along with contact details and a useful location map.

"It’s important to mention the EAG International Expo and ExCeL London when making reservations, as some hotels will offer additional benefits to attendees, ranging from discounted rooms and dining to complimentary drinks and meeting rooms," Burlin said.

The website also lists a number of excellent price-comparison websites with up-to-the moment prices and further information on guest accommodation and facilities.

With over 76 per cent of the floor space already booked and online registration well advanced, EAG International is set to deliver a great start to 2012.