BRC Imagination Arts, the US-based experience design firm, has announced that two of its most recent branded attractions have garnered significant industry awards from top design organisations.

The Information and Communications Pavilion at Expo 2010 Shanghai recently received several premiere awards for creative excellence.

Designed and produced by BRC for China Mobile and China Telecom, the interactive mobile device created by the group for the ICO has won the industry’s coveted THEA Award for Outstanding Achieving in the field of technology integration and storytelling.

The ICP also won two gold awards for Best Interactive Element and Best Use of Media/AV from Event Design magazine, plus three honourable mentions in Exhibitor Magazine’s Expo 2010 Awards. Lastly, the ICP received a the expo’s award for Most Successful Design.

Additionally, the BRC-designed Heineken Experience in Amsterdam, Netherlands, continues to draw crowds and recognition. Time Out Amsterdam recently presented its 2010 Best of Amsterdam awards, naming the Heineken Experience the Best Tourist Attraction of Amsterdam.

"Global brands recognise that traditional brand advertising is forever changed," said Tisa Poe, vice president of brand experiences for BRC. "Creating a lasting relationship with target audiences requires new and innovative approaches.

"BRC’s approach is to tell each brand’s unique story by creating an immersive experience that entertains and reaches the audience. With every project we combine innovative experiential, environmental, media, interactive, and theatrical techniques to emotionally engage and immerse visitors in the brand story."