Busch Gardens in Williamsburg, Virginia, continues a prestigious annual tradition by being crowned ‘World’s Most Beautiful Amusement Park’ for the 27th consecutive year.

The National Amusement Park Historical Association (NAPHA) recently bestowed the honour upon the park, extending an impressive streak that dates back to 1990.

“Being recognised as the World’s Most Beautiful Amusement Park for 27 consecutive years is a tremendous achievement we’re all proud of,” said park president, David Cromwell.

“This award reflects our unparalleled, collective excellence, which is demonstrated daily through a timeless commitment to quality, attention to detail and ownership of the guest experience.”

The award was part of the 31 annual NAPHA Amusement Park and Attractions survey.

The designation came as rumours emerged in the industry that Merlin Entertainments was interesting in purchasing both Busch Gardens attractions – in Virginia and Florida – from parent company, SeaWorld Entertainment.

Over recent years, the UK attractions operator has been enjoying success across the Atlantic with its Legoland brand.

During the group’s first-half results discussion, chief financial officer Anne-Francoise Nesmes said Merlin was keeping a close eye on the parks’ performance.