Butlin’s has signed a three-year agreement with the entertainment company, Hasbro. The partnership will mean the presence of Hasbro’s characters will be visible across Butlin’s three resorts.
The deal will run from 2021 to 2023. It will enable Butlin’s sites in Bognor Regis, Skegness and Minehead to have access to a number of Hasbro’s iconic characters, including Peppa Pig, and superheroes from PJ Masks, Nerf and Play-Doh.
Mike Godolphin, Butlin’s entertainment director, shared his enthusiasm towards the extended partnership with Hasbro: “We are delighted to secure this partnership once again with Hasbro and to continue working together to strengthen and champion our entertainment.
“These characters and brands are integral to the family entertainment we provide at Butlin’s and allow families to spend quality time together during their stay, which will be much appreciated following the challenges we have all endured in the past year,” said Godolphin.
Hannah Sweeney, senior manager of location-based entertainment at Hasbro, commented: “We are very excited about continuing our relationship with Butlin’s and to deliver great family entertainment to their guests, utilising our beloved brands and characters. We believe that our brands, coupled with Butlin’s experience, will create once in a lifetime moments for all families visiting their resorts.”