Immersive attractions and 4D innovator MediaMation has been tapped as a key technology contributor to California’s Great America’s newly opened guest attraction, Mass Effect: New Earth.

The next-generation, 4D holographic ride spotlights MediaMation’s signature MX4D motion seats, which have been widely adopted by major theme park operators as well as in cinema chains throughout the globe.

The attraction features immersive special EFX cued to sounds and visuals in the theatre such as water and air blasts, seat and neck ticklers, back pokers, scents and other effects emanating from MMI’s patented individual seat armrests.

The installation also marks the first integration of sensory mats – a new safety feature that signals a row of seats to stop motion should a rider jump off his or her seat while the seats are moving.

California’s Great America in Santa Clara, California, is owned by Cedar Fair Entertainment, which operates a total of 11 regional amusement parks in North America, such as Knott’s Berry Farm in Southern California and Cedar Point in Sandusky, Ohio.

In addition to MediaMation, other technology partners contributing to the attraction include 3D Live, Halon Entertainment, Crescendo Media Engineering and Electrosonic.