Cedar Fair Entertainment Company, the North American parks giant, has launched a fundraising initiative for Give Kids the World Village, the not-for-profit organisation that provides vacations to children with life-threatening illnesses.

On July 29, Coasting for Kids 2010 will take place at Cedar Fair’s 11 amusement parks. Participating visitors have been encouraged to raise at least US$50 for the charity, and in exchange will be granted free access to the resorts, a Coasting for Kids t-shirt and unlimited rides on featured attractions.