January 28 marked the first day of Chinese New Year in 2017, and theme parks across China welcomed guests with a range of special celebratory events.
Chinese New Year was Shanghai Disney Resort’s first major park celebration since it opened its doors in June last year. The park featured dozens of unique photo opportunities, specialty shows and a unique advertising campaign.
Shanghai Disney’s central Mickey Avenue area was lined with Mickey Mouse-themed Chinese lanterns and meet-and-greet characters, while an impressive central display for the celebration was constructed in front of Storybook Castle.
Hong Kong Disneyland, meanwhile, finds itself amid extensive Chinese New Year celebrations, which run until February 12. The park is presenting every guest with a special ‘lai see’ – a traditional red envelope – containing chocolate and bestowing wishes of good fortune.
To celebrate the Spring Festival, Disney friends Mickey, Minnie, Donald, Daisy, Goofy, Pluto, Chip ‘n’ Dale, Duffy and ShellieMay are greeting guests to Hong Kong Disneyland, dressed in new Chinese New Year costumes.
Celebrating its 40th anniversary in 2017, Ocean Park Hong Kong has launched Lunar Lucky Fiesta, which presents visitors with a series of shows and decorations to welcome a prosperous and lucky Year of the Roosts.
Elsewhere, several theme parks in China’s Guangdong Province, including Guangzhou Chimelong, Shenzhen Overseas Chinese Town and Zhuhai Chimelong, have rolled out special activities to attract tourists.