Italian amusement manufacturer Cogan has utilised its 30 years experience in children’s attractions to develop the Hello Kitty Happy Car ride.

The ride is the second instalment of the Hello Kitty brand after the success of Cogan’s Hello Kitty Fun House.

Cogan keeps up with the traditional Hello Kitty convention by producing a ride that allows the customer to sit alongside Hello Kitty herself and go for a ride.

The ride features lively music, which alternates on each game cycle, along with flashing lights as the ride moves.

Functionality can be altered by enhancing the lighting effects and incorporating them onto the ride’s dashboard.