Connect&Go, a leader in integrated attractions management solutions and RFID technology, have announced the addition of Ted Molter, former Chief Marketing Officer at San Diego Zoo Wildlife Alliance.
Molter brings more than 30 years of experience in zoos, aquariums and the attractions industry to his new role as Senior Business Development Director at Connect&GO.
Molter’s career has spanned leadership roles at both San Diego Zoo and SeaWorld Ohio. He is a current IAAPA Board Member and has provided leadership and service as an active member of the Association of Zoos and Aquariums, the San Diego Tourism Authority, Visit California and the California Travel Association.
“We are thrilled to welcome Ted to the Connect&GO team as we continue our expansion into the United States and beyond,” said Tara Morandi.
“Ted brings an incredible amount of passion and expertise in helping zoos and aquariums grow their revenue, and he will be a huge asset to our team.”
His accomplishments include leading the marketing team through a successful re-structuring garnering over $80m (£66m) in annual sales revenue and significant cost savings and leading an organization-wide re-brand resulting in increased awareness and donations.
“Connect&GO has an outstanding company culture and a truly revolutionary product that can change the future of zoos and attractions management,” said Molter.
“Their Konnect all-in-one management platform presents a unique opportunity for zoos to step into the future of attractions management, and I’m excited to help them embrace the full potential of their operations.”
Connect&GO caters for water parks, zoos, aquariums and attractions worldwide with integrated technology solutions enabling them ‘to grow their business through connected systems and seamless integrations.’