West Midland Safari Park (WMSP) has signed a three-year partnership with leading experience economy software developer and app innovator Convious.

The agreement, according to Convious, will ‘streamline all aspects of its eCommerce and attraction operations across the park and unify online and office customer experiences.’

WMSP, part of the Looping Group, holds over 165 species of exotic animals, hosts seasonal events and has an adventure theme park. 

The Park is well known for its conservation work both domestically and internationally.

The partnership has signed a multi-year deal and will see Convious collaborate with WMSP to provide ‘a fully integrated eCommerce, crowd control and guest experience platform, rolling out a park wide solution that will simplify operations and enhance performance.’

Andy Povey, managing director of UK & Ireland at Convious said: “We now operate in an increasingly digitized world so ensuring continuity between the online and offline guest experiences is essential.

“Our intelligent AI-driven platform allows destinations to take this one step further and fully personalize the guest journey. 

“By recognizing where people are in the visitor cycle, operators can connect with their guests from that very first interaction, enhance the experience by streamlining the process, increase conversion rates and offer intelligent upsells by truly understanding the requirements of guests at a given time.” 

Meanwhile, Vikki Green, Head of Marketing at West Midland Safari Park added: “We are always looking at ways to enhance the guest experience and the tangible, personalized and data-driven insights that we get through the Convious platform will help us to do that. 

“By better understanding our visitors, we can respond to ever-changing guest expectations and make everyone feel valued, whether that’s through online interactions or in person during their visit. 

“We’re really looking forward to bringing the Convious tools to our visitors so they can have the best possible customer experience”.   

Images: Convious