Prominent attraction industry veterans David Church and Robert Cook have joined the Valley Ridge Holdings project, as board advisors.

Valley Ridge Holdings are the developers of Valley Ridge Resort, a 284-acre site in Suffolk, formerly known as ‘SnOasis’. The site is pegged to become Britain’s next premium staycation resort. It will offer year-round water and winter sports, as well as best-in-class leisure and hotel facilities developed with a sustainable, carbon-neutral infrastructure.

The appointment of the two well-known industry veterans will help drive the development on.

David Church is experienced in the finance and real estate sectors. He has advised on some of the largest real estate and lodging transactions in the UK, including the £1bn central London Grange Hotel purchase in 2019.

Church was managing director and head of real estate and lodging at Bank of America Merrill Lynch, where he advised on the £1.7bn sale of the Broadgate office and retail complex in London.

Robert Cook is CEO of TGI Fridays Group. He has decades of experience in leading positions in the hotel and leisure industries. Cook was the former CEO of Virgin Active UK.

Valley Ridge is due to open in 2023/24. The site will be home to a holiday park, with eco-friendly wooden lodges and sports and retail facilities. Guests will be able to experience what will be one of the largest indoor ski slopes in Britain, and a state-of-the-art waterpark, spa and cinema.

Cameron Ogden, director of Valley Ridge Holdings, commented on the appointment of the two high-profile industry veterans: “The Valley Ridge resort will be a leader in its field and having David and Robert join the team is the best reflection of this. They are highly experienced in their fields and bring a stellar track record in delivering major projects. I look forward to working with them to create a vibrant new destination that caters for a wide range of modern needs,” said Ogden.