The Walt Disney Company has launched a new Visa debit card that offers customers a range of rewards throughout the year.

In partnership with Chase, the consumer and commercial banking brand of JPMorgan Chase and Company, Disney’s new Rewards Visa Debit Card provides US checking account customers with several incentives, including 10 per cent off merchandise purchases at Disney resorts, a character ‘Meet ‘n’ Greet’ photo opportunity and reward points on purchases.

"This is an excellent new choice for Chase customers who prefer to make purchases with debit cards because of the immediacy and financial control it provides," said Charlie Scharf, chief executive officer of retail financial services for Chase. "The Disney Rewards Debit Card introduces a whole new world of Disney benefits to debit cardholders."

Jenny Cohen, senior vice president of customer relationship management for Disney, added: "If you love Disney, this is the debit card for you. It helps you get more of the Disney you love."