Disneyland Resort has launched a campaign designed to encourage the residents of California to remain vigilant and follow health and safety guidelines.
The ‘Together We Can Be Incredible’ campaign features characters from The Incredibles, who remind the people of California to wear masks, wash their hands regularly and maintain social distancing. It stresses the urgency for people to follow health and safety regulations, in a fun, family-friendly and inclusive way.
Dr Pamela Hymel, chief medical officer of Disney Parks, Experiences and Products, commented: “The campaign… leverages each character’s personality to bring the messages directly to our local communities in a dynamic way.
“Our message is that together we can help the community if we’re all responsible and do our part,” Dr Hymel continued.
The campaign is to run for several weeks on a series of different media platforms, including TV, radio, social media and digital billboards. The message will be spoken in several languages, including English, Spanish and Vietnamese.