The Tamworth based park have created a new identity to progress into the next phase of the visitor attraction era.

A new simplified logo has been unveiled to replace the park’s iconic stand-up roller coaster Shockwave.

A new direction is clearly being outlined by Drayton Manor Resort – forging ahead with a move to become a more family-friendly resort.

It is a new era for the park which commenced in August 2020 when The Looping Group took over its ownership. This has been followed by the appointment of a new Managing Director, Victoria Lynn.