The inaugural European Amusement and Gaming Expo, which took place at London’s ExCeL Centre last week, has established itself as a viable alternative to the incumbent ATEI, attracting a range of theme park- and FEC-related exhibitors from the UK and wider European market.

Although the BACTA-endorsed EAG had positioned itself primarily as a UK event, several world theming and amusements groups – including Sacoa, Bernd Wolter Design, Triotech Amusement and Embed – chose to exhibit at the breakaway show.

Indeed, many theme park, FEC and amusements companies present at the expo had migrated from ATEI, as the iconic Earls Court event continues to place increased focus on the ever-converging soft gaming, casino and online gambling sectors.

Despite the increasingly crowded European exhibition landscape, many present at EAG expressed confidence that the show could eventually grow to encompass a wholly European, even global ideal.

"Looking to the future, EAG is going to be quite an important amusements show that will be on everyone’s radar," said one UK-based exhibitor. "It will very possibly expand to represent Europe in the future. It’s easy to get to London, and I met visitors from all over Europe, including the Netherlands, Belgium, France, Germany and Italy."

A full show report will feature in the next issue of InterPark.