UK company Simworx has appointed well-known industry figure Edward Pawley to the position of business development manager.

Pawley brings a wealth of experience to the role, having spent many years in senior operational positions at the UK's Drayton Manor Theme Park, including as general manager of park operations in which position he was responsible for the sourcing and installation of a wide range of rides and attractions.

Latterly, he was part of the management team planning the Adventure World Warsaw project in Poland.

Commenting on the appointment, Simworx managing director Terry Monkton said: "I am delighted to welcome Edward to the Simworx team. He has a wealth of knowledge of the theme park and attractions industry and also, of course, of all types of rides which will be invaluable in his new role.

"He also has contacts within the business throughout the world so this all makes him the perfect candidate for the position. He'll make a great addition to the team as Simworx continues to grow."

The role will see Pawley developing sales across the globe at venues including theme parks, museums, zoos, FECs, science centres and more. Commenting on his appointement, he said: "This is a great new challenge for me. Having looked at a number of different options on the operating side I felt this was too good a chance to pass up.

"It is a very exciting time for Simworx with the continued success of its current product range and the many new developments it is currently working on which will see the introduction of more new products. It is a rapidly growing company with further potential for expansion and I'm looking forward to being part of what is set to be an exciting future."