Empire Industries, specialists in the design, supply and installation of media-based attractions and ride systems for the global theme park industry, is changing its name to Dynamic Technologies Group Inc.

The change of its name symbolises a number of important strategic moves being carried out by the company. The timing of the launch of the new name coincides with the completion of a number of tactical initiatives, including the imminent opening of the flying theatre co-venture in the Smoky Mountains of Tennessee.

It also coincides with the company’s successful completion of the handover of its first special effects coaster in Abu Dhabi.

Guy Nelson, executive chairman and CEO of the company, said: “The name change is reflective of many things, not the least of which is the strategic pivot the company has been making towards creating and leveraging its proprietary technology.

“One of the company’s core values is its commitment to innovation which has become a pre-requisite for success in the future. Over the past five years, the company has invested over 500 person years of engineering to develop its amusement ride technology, knowhow and intellectual property. This technology will be applicable in the global amusement park industry and has application in the location-based entertainment business sector, especially post-Covid as demand increases for world class entertainment experiences,” Nelson continued.

The new name will be effective from March 1, 2021.