Picsolve, a leading digital content capture partner for top attraction sites, has merged with Pomvom, the AI tech company based in Tel Aviv.

The merger was completed on June 19. It follows a series of successful product launches by Picsolve’s innovation and creativity hub, Picsolve Lab. These products include the Super Selfie, Video Engine, and Experience Wall.

Pomvom’s AI image recognition technology has been benefiting attraction sites around the world. The technology enables digital content to be distributed to users quickly and efficiently in real-time.

Merging the two technologies will enable site operators to provide guests with the chance to capture images that would have previously been impossible and view and order content from a personalised digital album through the attraction’s app. By purchasing content on the app, operators can bypass the need for visitors to stand in queues waiting to collect personalised content.

David Hockley, Picsolve CEO, commented on the merger: “This merger will create a very powerful global player in the entertainment technology sector.

“We will combine our market knowledge and expertise, our innovative products and solutions and global footprint, with Pomvom’s industry leading technology, proven track record in new market development and dynamic, start-up culture. Together we will create a clear market leader that is capable of supporting our customers as they start to reopen and take advantage of the green shoots of recovery in the market,” Hockley continued.

Yehuda Minkovicz, founder and CEO of Pomvom UK Ltd, said: “Picsolve’s digital transformation ambitions and continuous investment in technological innovation is a major attraction for us. Together with its global reach, we can support many more businesses in the leisure, entertainment, and sporting event industries.

“With our image recognition AI platform, we are perfectly placed to offer customers the ability to boost destination revenues and drive post-visit sales’ channels, while simultaneously arming visitors with engaging digital content that can be shared online,” Minkovicz added.