Fantawild Holdings Inc., the amusement park chain in China, has partnered with Coolabi Group, specialists in children’s and family fiction, to bring the iconic Clangers brand to China.
Featuring a much-loved family of pink, mouse-like characters, The Clangers originally aired on BBC One in 1969 and went on to be an endearing hit until the series finished in 1972. In 2015, an award-winning new series was aired to the delight of a new generation of youngsters.
The Clangers has on several awards, including a BAFTA, Kidscreen Award and Pulcinella Award.
Fantawild is to develop new merchandise based on the Clangers family and will localise the show to make it attractive to pre-schoolers in China. Jeremy Banks, CEO of Coolabi Group, spoke of the initiative at the annual Fantawild Animation Expo: “I knew that we had to work with Fantawild in China on this property the first time I met with them and heard their vision for Clangers in China. They are very well-established and respected, and we trust that Clangers is in the best of hands with them.”
Daisy Shang, executive president of Fantawild Group, commented: We are very happy to be partnering with our friends at Coolabi. We believe that Clangers will instil something new into the Chinese pre-school animation industry. The enlightening program will stimulate children’s imagination and become a unique presence in the Chinese market.”