Frank Stanek, executive advisor with The Producers Group (TPG) and TEA Lifetime Achievement Award winner, is urging the attractions industry to “keep moving forward.”
In a recently released white paper, Stanek encouraged entertainment and attraction developers to continue planning and design projects in anticipation of an eventual recovery.
In an open letter to clients and partners of TPD, including the likes of Universal and Disney, Stanek noted: “Now is not the time to regress or ‘pull back’ from moving forward with projects that are tourism, entertainment or visitor-related. In fact, this is an ideal time to continue the development of well thought out projects, having attractive, market appealing concepts, sound business plans, and execution strategy.”
Stanek went on to remind that following a significant disruption or downturn, that higher growth within 6 to 24 months historically occurs.
Citing the “certain positive advantages to keep ‘moving forward’”, Stanek forecasts: “The current health and financial uncertainty will run through its cycle and in most cases, it will be of short duration but certainly, the situation will improve, financial markets will return to positive growth, health issues will be managed and solutions found and tourism and attraction visitation will return to normal dynamics.”
As we wait during these difficult times, the award-winning TPG executive advisor recommends that: “In these uncertain times those who move forward with their projects will gain the initiative over those who wait and be positioned to capture more than their market share when the cycle of uncertainty ends and tourism and visitor growth returns.”