The Happy Valley Group, a cultural tourism industry development platform of the Chinese cultural tourism enterprise the OCT Group, has signed a strategic cooperation agreement with the Canadian company SimEx, a world leader in cinematic attractions.

The cooperation is aimed at establishing eight 4D theatres in Happy Valley theme parks in Shenzhen, Beijing, Chengdu, Shanghai, Wuhan, Chongqing, Nanjing and Xi’an, and 1 4D theatre in Xiangyang Fantasy Valley.

The partnership is also designed to enable the Happy Valley Group and SimEx to jointly build a world-class theme park.

The signing ceremony took place on November 7, 2021, at the 4th China International Expo. Through the agreement, the Happy Valley Group plans to introduce the latest 4D cinema technology and other attractions from SimEx.

The introduction to 4D cinema technology by SimEx, will allow Happy Valley to get closer to achieving its goal of building a world-class theme park group.

SimEx has more than 30 years’ experience creating attraction technology, including the construction of a prestigious 4D film catalogue with some of the world’s leading studios.

The company has built and operated more than 350 attractions around the world. SimEx has also forged cooperative alliances with over 200 parks, science, and technology venues, as well as cinematic attractions in China.