Hard Rock park to reopen under Freestyle banner
After purchasing the South Carolina venue out of bankruptcy earlier this year, FPI MB Entertainment is set to cut the ribbon on Freestyle Music Park on the Memorial Day weekend.
According to the operator, the new amusement location will be more family oriented, embracing a range of musical genres, including rock n’ roll, country, reggae, pop, R&B, alternative, Christian and disco.
"With Freestyle Music Park, we own the name, leaving us unencumbered by one specific brand,” said FPI president Steve Bake. "This will allow us, from a partnership perspective, to explore other opportunities and collaborate with national and international brands that will strengthen and extend the Freestyle brand in Myrtle Beach and throughout the world.”
FPI bought the US$400m park out of bankruptcy for $25m in February.