A Hello Kitty Beauty Store has opened at Dream Island theme park in Russia. It is the first Hello Kitty-branded beauty store to open in Europe.
The salon can be found inside the ‘Magic Castle’ at the theme park. Guests aged three and above can visit the store and be transformed into a princess.
Young guests can enjoy being pampered in Hello Kitty designs. Services on offer at the beauty salon include nails, hairdressing, makeup and more.
The salon comprises of two floors over an area of around 339 sq. ft. A total of 14 hairdressers work in the salon, alongside manicure and pedicure artists at 10 manicure and two pedicure stations. The ground floor is home to Hello Kitty souvenirs and toys.
Boris Pishchik, head of Dream Island, commented: “Each girl dreams of having her own cosmetics and first heels. And it is for sure that every young lady at least once has dreamed of becoming a princess and trying these amazing dresses, doing hairstyles and catching admiring looks.
“Dream Island is making wishes come true… Here every young fashionista will fulfil her dream and turn into a princess with the help of professional stylists and Beauty Masters,” Pishchik added.
Silvia Figini, chief operating officer for Sanrio – EMEA, India and Oceania Mr Men – Worldwide, said:
“This is the first Hello Kitty Beauty Salon in Europe, and its atmosphere of joy and happiness fits completely the values of our company and our characters. We are glad to offer to all girls a unique and extraordinary experience.”