HSMAI paid tribute to Hershey Entertainment during the 19th annual HSMAI Adrian Awards Gala, which took place on January 26 at the New York Marriott Marquis.

The Silver Adrian Award was presented for the Nantimi Project, an online and viral marketing campaign targeting roller coaster enthusiasts that was created to generate excitement for Fahrenheit, the 11th roller coaster at Hersheypark, Pennsylvania

The Bronze Adrian Award was presented for the Hersheypark Heat Up/Cool Down advertising campaign that was designed to promote both Fahrenheit, the ‘hot new 2008 attraction, and The Boardwalk at Hersheypark, the ‘cool’ attraction that debuted in 2007.