Holovis, the UK-based sensory experience design specialist, showcased a range of innovations at this year’s Integrated Systems Expo (ISE), which took place in Amsterdam on February 7-10.

Over recent years, Holovis has remained in the attractions industry spotlight, as the group explores new opportunities in virtual reality (VR), augmented reality (AR), projection domes and interactive technology.

As visitors to theme parks, planetariums, science centres and family entertainment centres around the world enjoy the company’s immersive solutions, Holovis headed to Amsterdam this year to demonstrate the benefits its technology can have for industrial enterprises, such as product design, workforce training, factory planning and construction.

Making its debut at this year’s ISE, the Immersive Technology Zone allowed visitors to explore the various immersive options available, from VR to AR and mixed reality, highlighting how they differ and the business challenges they can help overcome.

The environments on display at ISE featured content created by the Holovis media and software development teams. These included the Near Miss Simulator, a virtual training environment for those working in high-risk jobs, and a Driving Simulator showing the enhanced impact of VR when combined with perfectly synched motion and audio.

In addition, an Augmented Reality Zombie game highlighted the interactive networked capabilities of this technology accessible from any personal device, while the physical challenge of removing as many balls from a Virtual Ball Pool as possible demonstrated mixed reality in action.

Explaining Holovis’ flexibility when it comes to the application of its solutions, the company’s Dave Elliott said: “The software we use flips both ways. Although the Augmented Reality Zombie game is clearly for entertainment, we can use the exact same software to, for example, create an augmented reality driver’s manual for the interior of a car.”