Holovis International, specialists in the creation of immersive and mixed reality to engage audiences, has secured funding of a guaranteed £4m to assist with expansion into the Middle East.

The funding is coming from HSBC UK in conjunction with UK Export Finance. The Middle East expansion includes the launch of a new permanent Holovis International office in the region.

Holovis has worked with some of the biggest visitor attraction and entertainment brands in the world, including Merlin Entertainments, Coke, EMAAR Entertainment, McLaren and Land Rover.

Mike Wildman, Holovis finance director, commented on the move to have a presence in the Middle East: “The facility from HSBC UK and UK Export Finance has helped to ensure our continued growth as a company and enabled us to secure a prestigious new contract which will not only help our growth across the Middle East but also across other markets in the future.

“Whilst we supply both entertainment and enterprise markets, almost 90 per cent of our work is now solely focussed on the entertainment industry.

“Although the sector has faced numerous challenges over the past year, we have continued to see investment from our clients into new attractions, particularly more technology driven experiences, as customers’ demands and expectations continue to increase,” Wildman added.