Magic Memories has partnered with Merlin Entertainments to provide a variety of immersive photo and video experiences within The Bear Grylls Adventure attraction coming to Birmingham, England.
Pitched at 16-24 year-old adventure seekers, the new adrenaline-fuelled concept from Merlin will invite guests to take on some epic mental and physical challenges inspired by the global adventurer and TV star Bear Grylls. Thanks to Magic Memories, a range of images, short videos and memories will be captured at key points while visitors dive, rock-climb and indoor skydive.
A package of still and moving images will be made available to guests, some of which will be included within the ticket price. Downloadable digital content will be ready to share on social media. All other photos and videos will be available in high definition in a personalised, branded photo book. Live streaming will be introduced to the attraction in the future.
“The Bear Grylls Adventure is a one of a kind experience and it was important we selected an imaging partner who truly understands our target demographic,” says James Thomas, general manager for Merlin Entertainments. “Magic Memories consistently delivers on the guest experience and we look forward to working with them on new projects and innovations throughout 2018.”
