After launching the IX Simulator in the UK earlier this year, kiddie ride manufacturer Jolly Roger is taking the product to IAAPA Attractions Expo 2010.

The IX Simulator was developed by Jolly Roger in partnership with parent company Photo-Me International and adds to the company’s established collection of amusement machines.

The group will be providing live demonstrations of the simulator at its IAAPA stand at the Orange County Convention Center, Florida, on November 16-19.

The simulator enables customers to choose from four unique rides to enjoy inside the machine. Once the ride is in motion the animated graphics create an interactive experience that keeps youngsters entertained. Thanks to the ergonomic design, this simulator will suit most retail environments.

Francois De Freitas, marketing manager at Photo-Me UK, said: "The IX Simulator will be a revolutionary product in the kiddie ride market and will not only appeal to the younger generation but to all our site-owners."