The international entertainment operator Parques Reunidos has announced José Díaz as its new chief executive officer.

The company’s Board of Directors appointed Díaz based on an approving report by the Appointments and Remunerations Committee.

The Board was looking for a new chief executive that could comply with the company’s goals of enhancing the focus of its core business, improving operational optimisation, maintaining an appropriate business model for the indoor entertainment centres and fostering corporate acquisitions.

José Díaz was the standout candidate for the position, given his in-depth experience in the leisure park industry and due to his familiarity of Parques Reunidos, having been the firm’s managing director and CEO between 2004 and 2013.

Richard Golding, chairman of the Board commented on the new appointment, saying:

“I am delighted to have José Díaz back at Parques Reunidos. We were lucky to have him among our team for 10 years at the time of Parques Reunidos’ transformation into the multinational we know today. His deep knowledge of the industry and his experience with the company will enable him to contribute, from his first day, optimising the results of our portfolio of parks, thus creating value for our shareholders.”

As well as the appointment of a new chief executive, Parques Reunidos has revamped its management team, recruiting Elena Cabrero as new client and marketing director and Lourdes Álvarez as new digital transformation director.

Parques Reunidos is one of the fastest-growing leisure park operators in the world. The company has more than 50 years’ experience in the leisure park industry and owns and operates more than 60 parks throughout Europe, North America, Australia and the Middle East.