Village Roadshow Theme Parks and Zhuhai Hengqin Laisun Creative Culture City Company, part of the Lai Sun Group, have announced a consultation and management agreement to operate Lionsgate’s first themed immersive experience centre at Novotown in Hengqin, China.

Spread across 22,000sq.m of premium indoor space, the immersive experience centre will feature attractions, retail and dining experiences themed around some of Lionsgate’s most captivating global film franchises, including The Hunger Games, The Divergent Series, Now You See Me and three additional properties yet to be announced.

Village Roadshow is a world renowned theme park operator with attractions across Australia and America. The Lai Sun Group has appointed Village Roadshow Theme Parks to consult during the construction phase of the Lionsgate-themed immersive experience centre, oversee the preopening and operate the experience centre for a minimum of 10 years.

Located five minutes from the Macau border, Novotown is set to open its doors to the public by the end of 2018.

Commenting on the deal, Tim Fisher, Village Roadshow CEO, said: “Lai Sun Group, Village Roadshow and Lionsgate share a cutting edge vision for the future of location-based entertainment, and we are confident that this collaboration of great companies will bring to life the global iconic brands of Lionsgate in an immersive environment that will provide the consumer with an unforgettable experience.

“At Village Roadshow Theme Parks, we are thrilled to have the opportunity to participate in this exciting venture, which is a testament to our capability to design, construct and operate themed parks on a global scale.”