Aquaventure World Dubai at The Atlantis Dubai has secured the services of one of the most recognised faced in entertainment with the star signing of David Hasselhoff.
The famous Lifeguard and Police Officer from the 80’s and 90’s TV hits of Baywatch and Knight Rider will once again take to the waters as the water park’s Aquatic Safety team.
Karim Bidri, Marketing Director at Atlantis Dubai said: “We wanted this campaign to transcend generations, so, we upped the nostalgia by bringing in ‘The Hoff’ himself. Because let’s face it, who doesn’t love a 90’s icon?”
Located at The Atlantis Dubai, the world’s largest waterpark is home to over 105 record-breaking slides, attractions, and experiences.
M&C Saatchi GCC CEO Scott Feasey added: “It’s important to note that we didn’t just choose a celebrity for the sake of it, or just because we could.
“With David Hasselhoff we have a household name who was strategically considered and deliberately chosen, instantly serving as both the most natural fit for Aquaventure World as a brand and for our newly created ‘Where Legendary Lives’ campaign.”
The Hoff features in a new advert for the water park who makes a cameo as, what else, a lifeguard.
Image: Atlantis Dubai
