The world’s first theme park zone area dedicated to The Lego Movie will open next spring at Legoland Florida Resort.
Representing the largest investment ever for the park in Winter Haven, the land will be called The Lego Movie World and feature three new rides, character meet and greets and a giant themed playscape.
The park’s interactive boat ride The Quest for Chi will also be completely transformed as a key attraction within the new zone, which recreates the city of Bricksburg from the hit animated Lego feature film.
“The sights and sounds will be fully immersive bringing THE LEGO MOVIE franchise to life in a way that only a LEGOLAND Park could,” says Legoland Florida Resort general manager Rex Jackson.
The Lego Movie World is being created in partnership with Warner Bros Consumer Products, working closely with Warner Bros Entertainment, LEGO System A/S and Merlin Magic Making. A sequel to The Lego Movie will be released in 2019.