THE new Lego Movie World opened to enthusiastic visitors at Legoland Florida Resort at the end of March, taking guests on what is described as an “immersive journey from the theatre to the theme park!”
Created in partnership with Warner Bros. Consumer Products and Lego, the newest expansion, the largest in the park’s history, features three new rides and numerous attractions, all inspired by the characters and themes of the worldwide blockbuster The Lego Movie and the exciting big-screen animated adventure sequel The Lego Movie 2: The Second Part.
“We couldn’t be more excited to officially open The Lego Movie World,” said Rex Jackson, general manager of Legoland Florida Resort. “The Lego Movie World is a key piece to our expansion and growth as we further cement ourselves as a multi-day destination.”
The opening day celebration kicked off with a welcome from Jackson, who highlighted all of the land’s new features, rides and attractions. The creative masterminds from Merlin Magic Making, the global creative and delivery division of parent company Merlin Entertainments Group, re-created downtown Bricksburg with its lovable characters, creative eating spaces and authentic city scape within the area, where guests can experience Emmet’s Super Suite and many other surprises.
“As we continue to grow our kids business, we are thrilled to partner with Legoland Florida Resort, a leader in kids and family entertainment, to bring The Lego Movie franchise to life like never before,” said Peter van Roden, senior vice-president, Global Themed Entertainment for Warner Bros. Consumer Products. “This highly-themed, colourful land is faithfully inspired by the characters, adventures and landmarks made popular in The Lego Movie films and we are proud to bring this one-of-a-kind experience to our fans.”
Guests not only feel like life-size Lego mini figures in the heavily-immersive land, but they are also able to enjoy some of the world’s most-advanced ride technology.
“The Lego Movie World is a game changer for Legoland Florida Resort,” said Keith Carr, project director of Merlin Magic Making. “The immersion and theming that we’ve incorporated into the area is unlike anything we’ve ever done. Our guests will have so much fun on all three rides, but the land’s marquee ride, The Lego Movie Masters of Flight, encompasses the only 180-degree turn on a flying theatre in the world.”
The Lego Movie Masters of Flight takes guests on a suspended ride aboard Emmet’s Triple Decker Couch surrounded by a full-dome virtual screen, giving the sensational feeling of flying through a world created completely from Lego bricks.
Unikitty’s Disco Drop takes guests through a rainbow-filled journey based on Unikitty and her many moods. Once on the ride, guests swoop to the tiptop of Cloud Cuckoo Land, then drop, spin and bounce back down to earth in sync with Unikitty’s wide range of emotions, creating a thrilling and frenzied experience.
At Battle of Bricksburg, the only water ride at Legoland Florida Resort, riders are challenged to stop Duplo aliens from invading and stealing Lego bricks by spraying water at targets from their boats. But the riders aren’t the only ones who can enjoy playing in the water; outside the ride are water cannons for guests to spray too.
To continue the fun beyond the park, guests can also now stay in new The Lego Movie themed rooms at the adjacent Legoland Hotel. Designed with familiar scenery and beloved characters from the movie, adults can relax in their own room inspired by Emmet’s apartment, while kids can dream of spaceship adventures in a separate children’s room themed after Benny’s Spaceship.