The UK venue West Midlands Safari Park (WMSP) has been acquired by the France based Looping Group.

Located at Spring Grove, near Bewdley in the West Midlands, approximately a 45 minute drive from Birmingham, WMSP was opened in 1973 by actress Sophia Loren and features four miles of drive-through safari, a wide range of animal exhibits, the UK’s largest animatronic dinosaur exhibit, Land of the Living Dinosaurs, and an adventure theme park offering a variety of rides and attractions. It played host to 700,000 visitors in 2018.

Headquartered in Saint-Malo, Looping Group operates attractions in seven European countries, including aquariums, animal parks, amusement parks and waterparks. Speaking about this latest acquisition, CEO Laurent Bruloy commented: “We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments. We want to keep the strong local anchorage of WMSP with its local communities and will continue the important role of WMSP towards animal conservation in and ex situ.”

WMSP is the second UK park to be acquired by the group, the other being Pleasurewood Hills in Suffolk.