The iconic wax museum Madame Tussauds has opened its doors in Dubai.

The destination hopes to attract millions of tourists to Expo 2020, which opened in Dubai on October 1, 2021, and is running until March 31, 2022.

The Madame Tussauds brand originated in London, where it was founded by wax sculptor Marie Tussaud in 1835. It has museums in cities around the world.

The Dubai Madame Tussauds museum features 60 sculptures of celebrities that are internationally renowned, including pop singer Rihanna and football legend Lionel Messi.