Global attractions photography specialist, Magic Memories, has acquired a leading North American competitor, SharpShooter Imaging, for an undisclosed sum.

The acquisition marks the largest ever purchase for Magic Memories since it was founded in New Zealand in 1995.

This major milestone adds 99 locations for a total of 185 worldwide Magic Memories sites, where the company is a valued partner with major entertainment and attraction providers.

SharpShooter Imaging is the largest operator in the US market, representing coverage and experience across almost all of the 50 states. Key SharpShooter Imaging partners include San Diego Zoo, Florida Aquarium and Grand Canyon Railway.

“The business transformation of Magic Memories as a global brand is testament to the quality of our people and products,” said Magic Memories CEO, Chris Warhurst.

“Bringing the two businesses together is a huge step in increasing our worldwide product suite, developing our technologies and having experienced people support the future growth we anticipate.”

Magic Memories has dedicated significant research and development to a growth strategy focused on achieving this expansion. The company now has around 2,000 employees across the UK, US, Europe, China, UAE, Australia and New Zealand.