New Zealand-based photography specialist Magic Memories has partnered with Merlin Entertainments to provide solutions for the group's newly launched attraction, Shrek's Adventure! London.

Located in the heart of London, Merlin's latest venture is an innovative, walkthrough attraction featuring characters from the DreamWorks movie franchise, Shrek.
 
Magic Memories used actors to train staff to engage with guests, and is using a combination of green and silverscreen areas for its photographs as well as creating a full 3D set featuring characters from the popular animated movies.

The company also takes the experience to theatrical heights, as specially designed photo books are 'locked away', leaving guests to use wristband technology to open the correct draw.

Magic Memories also provides interactive photo books, additional games, postcards and other keepsakes, while in the picture itself guests are pictured with Shrek and other characters.

"Shrek's Adventure! London is a great example of what drives our business: the guest experience," said Magic Memories CEO, John Wikstrom.

"We have painstakingly designed every element around the guest from the application of technology, physical photography areas themselves and our end products."