Expecting more than 400,000 visitors annually, MagiQuest Tokyo Dome utilises the latest in immersive technologies, whereby players buy and adorn a magic want that triggers over 150 special effects.

Using the wand like a wireless controller, visitors use clues and hints to progress through the game, earn points and power, and encounter unique worlds. When guests return to the venue, they pick up where they left off, so the game never ends.

"MagiQuest in Japan has been an overwhelming, instant success just as we envisioned," said Denise Weston, co-founder of Creative Kingdoms. "The guests are waiting in lines to own a piece of the magic by buying their magic wands and are consumed in the game for hours."