Merlin Entertainments has entered into an official agreement with Hasbro and the Meishan Administration Committee of Sichuan, to develop the world’s first standalone Peppa Pig Resort in Meishan, China.
Meishan is part of the Sichuan Tianfu New Area in China. A ceremony took place when the announcement was made. Attendees included representatives of Merlin Entertainments and Hasbro Inc., as well as officials from the Meishan Administration Committee of Tianfu New Area.
The world’s first standalone Peppa Pig Resort will feature a Peppa Pig Theme Park, a Peppa Pig Hotel and a new SeaLife aquarium located next to the part.
The resort is being designed to be a memorable experience for pre-school children, with rides, interactive attractions, themed play areas and water play areas. There will also be Peppa Pig themed “muddy puddles.”
Construction of the resort is set to commence in July 2021 with the site due to open in 2024. The venue is expected to attract both domestic and foreign visitors.
Mark Fisher, chief development officer for Merlin Entertainments, commented: “Peppa Pig is a global star among pre-schoolers, and we are working with Hasbro to bring the excitement and fun of Peppa and her friends to the world’s first standalone Peppa Pig Resort in Sichuan. We have already had great success with our immersive Peppa Pig World of Play attractions in both Asia and the US, and the new resort is set to be a must-visit destination for both domestic visitors and international tourists.
“The Merlin team look forward to working with our partners to develop the creative concept design for the Peppa Pig Resort and making it a reality, marking a significant milestone for Merlin’s presence in the Chinese market,” Fisher continued.