Attractions behemoth Merlin Entertainments has been appointed by Blackpool Council in the UK to manage the redevelopment and operations of the iconic Blackpool Tower complex and Louis Tussauds Waxworks.
This deal forms part of a sweeping regeneration initiative designed to bring the famous town back to forefront of both domestic and foreign tourists’ consciousness.
A major GBP10m council funded investment programme starting in the autumn will establish the Blackpool Tower complex and associated buildings as a world-class family leisure destination for the future.
Merlin has a long association with Blackpool through its Sea Life centre. As part of the deal Merlin will bring three more attraction to the region in the form of a new dungeon attraction, a London Eye-style observation wheel. In addition, the current Louis Tussauds wax attraction will be transformed into the second UK Madame Tussauds.