Middle Eastern success no mirage for Park Games
Speaking exclusively to InterPark, Jade Tan, assistant marketing manager for Selangor-based PGE, explained the thought process that lies behind the company’s expansion in the Middle East: "We believe that as a country develops, so does the lifestyle and general understanding of the importance of play and social interaction among children.
"Until recently, there were very few playgrounds in the region, and even less playground equipment. Also other factors that contribute to growth in the Middle Eastern recreation market include the aesthetic demand of landscaping and the increased awareness people have towards overweight children in the region."
PGE has been exporting its products to the Middle East for around six years, and its operations are currently concentrated around the United Arab Emirates, Bahrain, Saudi Arabia and Oman.
"Some of our bigger projects for the UAE are for the Sharjah and Al Ain municipalities, the Armed Forces Club and Corniche. Our other key clients include Aramco of Saudi Arabia," Tan said.